Over the past several years, DABC has been developing various prototypes to create a better customer experience. These prototypes focus on creating a retail friendly experience focusing on better displays, wider aisles, appropriate progressional flow and checkout queuing, attractive and well placed product signage, and natural light without allowing direct sunlight on the product. This is all to be accomplished while maintaining a strong focus on security.
The new Taylorsville Liquor Store is focused on creating an inviting and open sales floor, which is accented by the high exposed wood ceiling and the clerestory openings surrounding the entire perimeter. The warmth of the wood and natural light coming in from all angles creates a consumer experience that encourages an improved shopping experience. This facility also meets the Utah State High Performance Energy Standards, resulting in low energy usage and optimizing high performing envelope design and detailing.
The floor plan and site plan were entirely driven by clear lines and pure form, creating a central pop-up square volume highlighting the sales floor, surrounded by lower linear volumes that are clad in pure white with hints of wood accents. Structural details were intentionally exposed to convey the lightness of the center roof element. The openness of its floor plan not only allows the customer to easily navigate throughout the store but it enhances the security by having clear visual access from the cashier and managers office area.
The design also features a sculptural Premium Product display, also clad in wood siding, centered in the sales floor that displays rare and special products in individually-lit openings. The Linear Cashier Counter with single line queuing brings a new change to state run liquor stores, which have typically been more in a multiple cashier chute style arrangement.
This store will debut DABC’s very first COLD BEER section, with 30 doors of cooler units and a special walk-in refrigerated “Beer Cave”.
Size: 13,600 square feet
Budget: 4 million
May 9, 2018